Organic reach is always the goal, but sometimes pay-per-click ads can give you the quick boost you need.
At Vukawanele, our goal is always to increase your organic reach. However, sometimes you need a quick boost for your business. That’s where pay-per-click ads come into play. That said, the format of paid ads have changed wildly. Consumers no longer want products forced on them. Instead, they want you to woo them with what you have to offer.
By using the right content on the appropriate platform in an appealing way, you can reach your target audience and accomplish your marketing goals. Together, we can find the perfect pay-per-click ads campaign that’ll give you the best results. Whether you want to advertise on Google or boost your reach on social, we can help.
Depending on the type of pay-per-click ads you want to include in your campaign, there are certain steps we need to take. Different platforms and goals have unique requirements, and we want to ensure that we use the right one for your business. Whether you want to expand your reach, increase lead generation, or improve brand awareness, we’ve got the right expert on our team to help you,
What do you want to achieve with your pay-per-click ads? Not all campaigns need to focus on lead generation as the primary goal. In fact, doing a PPC campaign focused on increasing brand awareness could deliver better results than a promotional one.
Whether you’re trying to launch a new product or service, run a promotion, or increase general awareness of your offering, we can optimise a campaign to meet those goals.
Are you trying to draw a young, trendy crowd to your store, or are you offering delivery services to the elderly? You won’t use the same types of ads for these two different audiences!
When you know your audience, you can use a tone and style that appeal to them. In doing so, your viewers will feel special, and more inclined to interact with you. That is the ultimate goal of every pay-per-click campaign.
Different platforms have different ad requirements. For example, paid advertisements on Google means optimising your website. However, a PPC ad on Facebook will need a video or textless image, while Instagram works best with extremely visual content.
Each platform will also allow you to reach people in different ways. Depending on your goals and target audience, one type of platform will give you better results than another.
Just like no platforms are similar, no content can be, either. What works on one won’t work on another, and you won’t be able to reach the same audience via each one.
Once we’ve identified your goals, audience, and preferred platforms, we can create unique content that’ll be best suited to the campaign. In that way, you’re always assured of getting the best possible results.
No campaign is perfect for the very beginning. Trends change, and what works today might not work tomorrow. That’s why we’re continually working to analyse, optimise and improve the pay-per-click ads and campaigns we manage. Our goal is always to provide you with the results you need.
What do you need? Tell us about your needs and we’ll arrange either a face-to-face or digital meeting to discuss how we can help your business grow.